In autumn of 2009 we ran this news item in FAE: Miss Paris Hilton has done it again! She is launching a new fantasy fragrance, called ‘Siren’, inspired by ancient myths of sand and sea. “I feel irresistible as a mermaid,“ Paris told FAE, “And I love that the idea of Siren comes from long ago legends but is still super modern. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”. Neil Katz, CEO of Parlux Fragrances, Inc. the company that is producing ’Siren’ […]

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