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New Mermaid Collection from Alter Ego Coming Soon!

We here at Mermaids & Mythology magazine are eagerly awaiting the arrival of the new ‘Alter Ego’ Mermaid jewellery collection. Due to arrive this summer 2012, we are expecting some more stunning designs from this exciting and funky company, who also bought us ranges like ‘Sleepy Hollow’ with spooktacular pieces like the Ghouls & Goblins Necklace and the Unlocked Secrets Necklace.

Founded by Erika Walton, ‘Alter Ego’ turns the conventional into the sublime, and sets new standards for originality in jewelry.
The concept came when Erika at the age of 15, began creating unique adornments by stringing together abandoned toys she found while baby-sitting. the rest is history! and we look forward to the continuation of this fantastic company.